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Fragrance Mobile App

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As part of my UX CoderGirl class, our assignment was to create mid-fidelity to high-fidelity interaction designs for a mobile app that people use to buy, research and review perfume.  
 

Required Screens:

  • Login screen

  • Home screen displaying numerous products

  • Product details page or pages

  • Checkout / Cart flow

  • Profile & Settings area

  • Bonus: Create an onboarding flow

In a brainstorming session in class, I created these two separate low-fidelity wireframes for the home screen. These were based from my personal user experience navigating through apps and websites. 

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With minimal experience designing for a mobile user experience, I read articles from Medium, UX Planet, and Nielsen Norman Group to familarize myself with limitations, strengths, and best practices for mobile platforms. 


CHALLENGE

  • I began to feel overwhelmed with the do's and don'ts of mobile UX design

  • There were numerous design tools and techniques listed in the articles
     

My teacher said his go-to method for iteration was paper prototyping; it's efficient, quick to produce, and isn't distracting. So I sat down and started sketching out wireframes, drawing inspiration from perfume and retail websites as well as my own user experiences. These low-fidelity sketches cater to specific screens for the assignment which include a forum, perfume rating, and perfume review screen.

 

RESULT

  • I found that starting the design process at a macro level helped me tremendously

  • I was able to get my ideas on paper and get feedback from my classmates which helped me refine my thinking

  • These sketches communicated a visual idea and set the groundwork for the next phase: designing in Adobe XD

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In order to create a clickable prototype, I translated my sketches into mid-fidelity wireframes, keeping in mind that they had to be semi-functional. I created the five required screens for the class assignment and ran into a few obstacles.
 

CHALLENGE

  • Due to the complexity of the product, creating one screen actually produced an additional three to five task-flow screens

  • I often asked myself, what kind of relationship did I want the user to have with the app? Was my design biased?
     

RESULT

  • I was able to determine what elements were working in the layout and the constraints that would definitely impact the user experience 

  • Designing the functionality and content required stepping back to look at the bigger picture, rather than the design details

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  • Letter "i" and "n" for the LinkedIn icon
  • Small camera image for Instagram icon
  • Swiveled letter "p" for Pinterest icon

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